How EstateMAX Does It!

How Do We Do It

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An estate sale floor

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After you hire us-we have a very straight forward contract for on-site and online auctions, that offers additional services, too, like transitions services, packing, property clean out, updating and staging. We get to work.

We are a personalized company. You communicate what you need and we design your project to accommodate your needs.

For On-Site EstateMAX tag Sales, we organize, merchandise, price and set up our props, tables, the cashier station to conduct the sale on-site. (For on-site sales, typically our clients have already moved out with the things they are keeping. If not, we purge and organize before our set up.)

For Online OPS auctions we set up from your pre selected inventory, tag with a bar code  and photograph in your home. These items stay in place until after the auction, when we come in to meet the buyers for pickup at a predetermined time, done in typically one day. (The Client is not part of the photography or delivery process.)

On-line auctions are appropriate for liquidating personal property in a situation where there is difficulty accessing the property, for a smaller property, where the owner is not selling and leaving the home and, where it’s OK for the auction house can “cherry pick” the inventory to sell only the best of the goods.

Typically, after the sale is over, we  clean out the property, leave it empty and swept and ready for the next step-


What’s the difference in the results between onsite and online? All jobs are unique and they all have their similarities.

It’s all about the audience. An estate sale, regardless of the sales strategy- is NOT a retail setting. A fictitious example: Your Aunt Edna’s Grandmother’s vase, supposedly found buried in Latvia in the 17th century, (your prized possession)… It needs to be authenticated and appraised and if an antiquity, sold online, where it will be exposed to the largest audience. If we can’t do that, we shop for the best auction venue for you.

On the contrary, your Ethan Allen sofa purchased in the 90’s, and still barely touched, as lovely as new, is worth what we can get for it, regardless of the price paid. Why? Because of capricious tastes in furniture.

Your expectations should be in check. https://estatemaxops.com/2019/09/11/downsizing-selling-your-stuff-minimize-your-expectations-maximize-your-planning/


An onsite sale attracts hundreds of buyers in person who are responding to our professional marketing and advertising, who might have shopped with EstateMAX before, and also those who are “driving by” and reacting to street-side advertising. They want to come into the home and “experience the goods in the setting”.

Price points for on-site sales start, as it makes sense,-considering all circumstances: item’s condition, rarity, demand, setting. We set the price on a price tag and discount over the course of the sale, remaining open to negotiation based on the buyer’s volume purchases.

In contrast but not to the detriment, online auctions are 1-dimensional. They attract an online viewership comfortable with buying used goods without testing, poking and touching.  The items are photographed either on site or on a stark, white background.  From a thousand to a hundred thousand viewers and more…that all depends on the auction and the depth of advertising dollars spent.

All items are sold “AS IS”, Electronics and equipment are not tested, but sold “AS IS” with that caveat. All sales are final for both sales strategies. You, the client is paid within 5 days of the end of the sale by secure bank wire transfer. 

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