Ten days and Counting- to Cash! We Maximize Sale Strategy! Ask Us How!

We Strategize, Optimize and Minimize While We Maximize Outcomes for Our Clients!

With 20 Years of REAL LIFE Estate Selling Experience, the EstateMAX process has become a system, designed intentionally to turn your personal property into cash assets.

EstateMAX’s on-site Estate and Downsizing Sales and our new 2019 OPS Other People’s Stuff, proprietary OPS online auctions platform,  takes all the stress off of you. From start to finish we can turn your estate or home full of personal property to cash in less than 2 weeks. How do we do that!?

After you hire us-we have a very straight forward contract for on-site and online auctions, that offers additional services, too, like transitions services, packing, property clean out, updating and staging. We get to work.

We are a personalized company. You communicate what you need and we design your project to accommodate your needs.

We set the date for the sale, then for the set up and photography to come to the home, and get started- where we take hundreds of quality photos that we use to publicize your sale on many websites, and social media pages several weeks prior to the on-site sale date, and for the on-line sale, they are published the week prior to the sale, an advertisement for the sale.

For On-Site EstateMAX tag Sales, we organize, merchandise, price and set up our props, tables, cashier station to conduct the sale on-site. (For on-site sales, typically our clients have already moved out with the things they are keeping.

For Online OPS auctions we set up from your pre-selected inventory, tag with a bar code  and photograph. Likewise, many shots of a single item, all needed to present it to the viewing public.  These items stay in place until after the auction when we come in to meet the buyers for pickup at a predetermined time, done in one day. The Client is not part of the delivery process. After we can clean out the property, if appropriate for estates and downsizing.

What’s the difference in the results? All jobs are unique and they all have their similarities. It’s all about the audience. An Estate sale, regardless of the sales strategy- is NOT a retail setting. Your Aunt Edna’s Grandmother’s vase with the chipped rim-supposedly from a Paleolithic cave in northern Italy is not what she said it was worth-What’s it worth? It’s worth the appraised value in the correct market. Bottom line, it’s relative and is worth What the seller can get for it. 

  • An on-site sale attracts hundreds of buyers in person who are responding to our professional advertising, who have shopped with EstateMAX before, (or not,) and also those who are “driving by” and reacting to street-side advertising. They want to come in and “experience the goods in the setting” in the context of the home and see how the items are used. There is narrative associated with an item in the setting that helps sell it. We can talk about Aunt Edna’s vase and it’s provenance.  They can see and poke and sniff and inspect. On-site sales are 3-dimensional, social experiences in addition to being a place to buy a used lawnmower or a use bedroom suite.

  • Price points on on-site sales start as it makes sense- considering all circumstances: below market value based on condition, item, demand, setting. We set the price on a price tag and discount over the course of the sale, open to negotiation based on the buyer’s volume purchases.

  • In Contrast but not to the detriment, Online auctions are 1-Dimensional. They attract an online viewership comfortable with buying used goods without testing, poking and touching. It’s a more sterile experience.  The items are shown on a stark, white background. And it gets the largest passive viewership. From a thousand to a hundred thousand viewers and more…that all depends on the auction and the depth of advertising dollars spent. All items are sold “AS IS”, Electronics and equipment are not tested, but sold “AS IS” with that caveat.

  • They are appropriate for liquidating personal property in a situation where there is difficulty accessing the property, for a smaller property, where the owner is not selling and leaving the home and, where it’s OK for the auction house can “cherry pick” the inventory to sell only the best of the goods.

  • Because it is truly a wholesale buying experience, Price points on online auctions typically start at $1 to $10 dollars. The result of the auction is based on the online viewership of the auction.

  • All Sales are Final for both sales strategies. No returns, Never!

  • Unsold goods from EstateMAX sales can again be routed to on-line auction or donated, based on the item and the clients wishes. The client gets a consignment check or a tax receipt.

EstateMAX is a veteran in the market, 20 years in the DC Metro, we earn straight A reviews from our clients.  Insured, Vetted, Licensed (LLC) ( 2nd Hand Precious Metals and Property), FBI background check. This vetting is a law in the State of MD and in Montgomery County MD. ( If you are hiring a company make sure they pass muster or the authorities can shut the sale down.) Like any industry, hire a pro, hire EstateMAX.

We Have Every Sale Strategy For All Clients. Just Ask!


Enjoy this blog? Please spread the word :)